Effective June 8, 2017, Robert Lobetta has been appointed Creative Visionary of Sebastian Professional, a brand of Coty Professional Beauty. In his new role, Lobetta will oversee the brand’s creative vision and be responsible for seeking out and mentoring young hairdressing talents to collaborate with the brand.
After a 10-year hiatus pursuing creative passions and sourcing inspiration, Lobetta makes a return to the brand which he once led as Creative Director. Broadly recognized as a visionary and industry icon, he was originally sought out in the mid 1980’s by the brand’s founders, John and Geri Cusenza. Lobetta dedicated over 20 years of his career to Sebastian Professional, leaving a legacy that includes iconic products and imagery. For many hairdressers, Lobetta’s work on Sebastian is what motivated them to push beyond the boundaries of the craft and become genuine image-makers.
“I may have left the building, but my heart never left Sebastian," Lobetta says. "I am genuinely thrilled to be collaborating again with this legendary brand. My main motivation for this return is to help craft a new creative vision for the brand and to develop young talent that will carry the creative torch for this great brand into the future.”
Lobetta will closely partner with the Sebastian’s Artistic Director, Shay Dempsey, who continues to lead Sebastian Professional’s overall hair direction and education program.
“We’re all thrilled to have Robert back. He brings a blend of Sebastian heritage and creative vision that no doubt will inject a new creative energy to this iconic brand and we’re happy to welcome him back to our tribe,” Laura Simpson, chief marketing officer, Coty Professional Beauty, says."
Originally posted on Modern Salon