Backstage Salon + Spa greets clients with a light and bright reception area.
Backstage Salon + Spa greets clients with a light and bright reception area.
Backlighting in the retail shelves creates attracts shoppers.
Backlighting in the retail shelves creates attracts shoppers.
Backlighting in the retail shelves attracts shoppers.
Backlighting in the retail shelves attracts shoppers.
Teal blue chairs at the blowdry bar.
Teal blue chairs at the blowdry bar.
Suspended teal dryers match the chairs at the blowdry bar.
Suspended teal dryers match the chairs at the blowdry bar.
Mirror lighting compliments faces looking in the mirrors.
Mirror lighting compliments faces looking in the mirrors.
Oversized quilted taupe chairs make clients comfortable on the cutting floor.
Oversized quilted taupe chairs make clients comfortable on the cutting floor.
Backstage's shampoo area.
Backstage's shampoo area.
Wedgewood accent walls soothe clients in the manicure area.
Wedgewood accent walls soothe clients in the manicure area.
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Backstage Salon + Spa greets clients with a light and bright reception area.
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Backstage Salon + Spa greets clients with a light and bright reception area.
Backlighting in the retail shelves creates attracts shoppers.
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Backlighting in the retail shelves creates attracts shoppers.
Backlighting in the retail shelves attracts shoppers.
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Backlighting in the retail shelves attracts shoppers.
Teal blue chairs at the blowdry bar.
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Teal blue chairs at the blowdry bar.
Suspended teal dryers match the chairs at the blowdry bar.
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Suspended teal dryers match the chairs at the blowdry bar.
Mirror lighting compliments faces looking in the mirrors.
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Mirror lighting compliments faces looking in the mirrors.
Oversized quilted taupe chairs make clients comfortable on the cutting floor.
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Oversized quilted taupe chairs make clients comfortable on the cutting floor.
Backstage's shampoo area.
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Backstage's shampoo area.
Wedgewood accent walls soothe clients in the manicure area.
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Wedgewood accent walls soothe clients in the manicure area.

Backstage Salon + Spa
Rowley, Massachusetts
Backstagesalonandspa.com
Owner: Maryann Richardson
Salon style: breezy luxe, New England seaside
Square footage: 5,600
Stations: 20, plus 4 blowdry stations
Treatment rooms: 5
Equipment: Maletti
Furniture: Design X
Total design investment: $750,000
Retail lines: Baxter, Kevin Murphy, Kerastase
Color lines: Goldwell, Pulp Riot, Scruples
Design by: Tobey Design
Architect: Carla Goodnight of CJ Architects
Photography: Daniel Mathieu of DeveZon Photography and Video

Stunning teal chairs and matching suspended dryers punctuate the bright blowdry area in Backstage Salon + Spa, while oversized, taupe quilted station chairs and Wedgewood accent walls soothe clients through their appointments. A large-screen TV plays beauty and fashion-related media while accent mood lights can change colors to reflect mood.

Owner’s comment: “Stunning round ribbons of glass make up the chandeliers that dangle from the high ceilings while the light toned Italian porcelain floors complete the vibe of modern luxury.”

Stacey Soble

Stacey Soble

Editor in Chief, Salon Today

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