Alan Benfield Bush has created and launched YHS ~ Your Haircare System, a selection of multi-purpose professional haircolor enhancers, conditioners, shine therapies, styling and texturizing products. YHS Haircare has made some recent additions to their management team.
As the new YHS Vice President of Sales & Operations, Mario Lopez will work directly with affiliated salons, salon chains and independent hair designers. His goal is to help educate salon professionals on YHS haircare services and retail programs, while also providing a sell-through marketing program. Lopez has worked for Maly’s Beauty, John Paul Mitchell Systems, and Dermaglogica Skincare.
A professional makeup artist and a natural organic skincare specialist, Sonia Velasco has been named the YHS Vice President of Media Marketing & Operations. She will manage the new YHS website, social media and all of the online marketing.
Alan Benfield Bush is most famous for creating ‘The Method’ for the creation of innovative hair designs. In 1983, Bush established the Alan Benfield Bush Academy.
“It really is time for the salon industry to become as green as possible while meeting the needs of every salon professional and their valued clients," Benfield Bush says. "YHS is a registered vegan haircare system that is safe, organic and cruelty free. This will be the only professional haircare system that will sell through the hairdresser. This truly is a unique haircare system designed by hairdressers for hairdressers. We will keep YHS as an exclusive professional salon product with guaranteed zero diversion to any and all retail sales outlets.”
The YHS Haircare system will be sold directly to salons and licensed salon hair designers.
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