Framar International, a Canadian producer and distributor of pre-cut aluminum foil sheets and accessories used for professional hair highlighting and coloring, announced its partnership with Beauty Systems Group LLC. Framar products can now be found in all CosmoProf and Armstrong McCall stores nationwide.
“We are extremely excited for this partnership, as we look to evolve our relationship with BSG beyond the Canadian scope," Maria Gallo, CEO of Framar International says. “BSG has been a solid partner of the Framar family for 20 years, so expanding our reach with them into the US market was the natural fit."
With over 1200 stores in the U.S., the reach of CosmoProf/Armstrong McCall runs from coast to coast, allowing stylists easy accessibility to Framar products that were previously available online, primarily.
"CosmoProf and Armstrong McCall are passionate about providing beauty professionals the best tools for them to use to create their artistic vision," Stacy Gaspard, vice president-BSG Merchandising says. "Expanding our partnership with Framar into the US aligns perfectly with that objective and we are very excited about the opportunity."
CosmoProf and Armstrong Mcall will be carrying over 25 items from Framar. The range consists of color brushes, foils, and innovative accessories.
“Framar started as a vision from a colorist, but without the support of the industry and the community we would not be here today," Francesco Gallo, Framar marketing director says. "We would like to thank every stylist who has supported and promoted Framar, helping us get to this point. The community is everything to us.".