According to owners Ian and Beth Weber, Studio Be Salon has had great success producing their own photo shoots, which they do four times per year. “For Fall 2016, we went to Red Rocks Amphitheater at sunrise and shot five models, each with a distinctive look,” Ian says. “These images are displayed on our website, social media, and in the salon for a comprehensive campaign.”

The Webers used the shoot to write a blog entry, describing how they achieved each model’s look. “In the salon, we set aside the products that went into each look and bundled them under each model’s name,” Beth says. “So if a client wanted to get Azurea’s look, for example, they could easily find the right products and learn how to use them.”

According to the Webers, the shoots don’t require a large budget because they use up-and-coming photographers and they partner with local businesses for wardrobe and props. “The images’ reach extends beyond our salon,” Ian says. “Last spring, a local magazine picked up one of our images and put it on their cover and another gave us a six-page spread. Editorial coverage and media relationships can’t be bought and are crucial to bringing in new clients and raising our public profile.”