First impressions impact any industry, but especially beauty. A meaningful connection establishes the relationship between a client, and can boost retention and business.
Celebrity makeup artist and best-selling author Michelle Phillips will be the keynote speaker at the Face & Body Midwest Spa Conference and Expo on Saturday, January 21, 2017. Her discussion, called "Purpose+Passion=Beauty," will discuss the importance of first impressions and self-confidence, how both dynamics impact the industry.
Phillips is an authority in the beauty industry and an influential makeup artist in the entertainment industry. She has represented major beauty and lifestyle brands, such as Johnson & Johnson, Proctor & Gamble and Sephora, and is a national TV host and guest beauty expert. Phillips is the author of The Beauty Blueprint: 8 Steps to Building the Life and Look of Your Dreams.
Face & Body Midwest will take place on January 21-23, 2017
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Originally posted on Modern Salon