Cosmoprof North America (CPNA), a leading B2B beauty trade show organized by BolognaFiere Group and Professional Beauty Association (PBA), part of the international network of Cosmoprof (with events in Bologna, Italy and Hong Kong, Asia), had very successful 2015 season of events. The show’s 2015 edition was one of the most awarded at the Trade Show Executive (TSE) “Gold 100 Grand Awards Dinner & Ceremony” held on Thursday, September 22nd, winning four TSE awards. Daniela Ciocan, marketing director for CPNA, won the Marketing Genius Award, her second win for this title.
With new additions, achievements, and improvements, CPNA was selected as the winner of the following four award categories:
2015 Best Program to help Exhibitors Maximize their ROI
This recognizes trade shows that provide the most return on investment for their exhibitors, going the extra mile to ensure that all participating brands leave their shows with added benefit programs that provide a buzz, awareness and networking and brand-building programs. This year, CPNA enabled connections with key buyers as part of the Domestic Buyer, International Buyer, Discover Beauty Buyer and IBF&E buyer programs with over 750 one-on-one meetings occurring through the show. In addition and unique to CPNA, leading TV Shopping channels EVINE Live, HSN and QVC auditioned brands onsite to find their next winning on-air products. Leading online personalities with a combined audience of 20 million followers were in attendance and shared news from the show floor with their followers.
2015 Most Innovative Trade Show
In today’s competitive business environment, where markets, technology, and customer needs are rapidly changing, it is important to identify and nurture bold new ideas and solutions. This award recognized CPNA for continuing to create value for the exposition industry as a whole.
2015 Marketing Genius Award for Daniela Ciocan
As Director of Marketing for CPNA, Ciocan implements new initiatives each year and hand selects the brands for all special curated sections at the show.
The Greatest Show of 2015
This award applauds excellence in attendee and exhibitor satisfaction, leadership and other key ingredients to a successful event.
“What makes this win most rewarding is the fact that we are able to continuously innovate and create new unique programs to bring forth to the exhibition that ultimately help grow the beauty industry,” Ciocan says. “The underlying thread to all activities and initiatives is our pinpointed focus on helping medium to small size companies succeed and secure business opportunities.”
“What an incredible honor for everyone on the team to win this TSE’s highest award,” Eric Horn, CPNA show director, says. “It takes so many to put on this event and recognition for the hard work that our staffs, and vendors, put forth makes this truly a team win. Our focus is to continue and develop existing programs and add new opportunities so it can continue its upward trajectory while continuing to deliver the unparalleled value it has been recognized for thus far.”
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Originally posted on Modern Salon