The November/December 2016 cover of Salon Today.
The November/December 2016 cover of Salon Today.

Designing a new service department or launching an innovative beauty concept is daunting for even the most creative of salon owners. Figuring our protocols and pricing the new services are just first steps; there's also determining what products, tools and equipment are needed, educating and training team members and marketing and promoting the new services and products. 

When a salon owner teams up with a manufacturer or a distributor to crack the code on a new beauty venture, it can be a win-win. Salon owners leverage a bigger think tank as they gain valuable counsel from the manufacturers and distributors, and the manufacturers or distributors gain access to a veritable test laboratory, which allows them to carry the intelligence to other salon owners in their networks, making the overall professional beauty realm more successful. 

To prove our point, we followed the case studies of three business opportunities in the making: 

Breaking into the Blowdry Market: Adam Broderick Salon and Spa & Color Wow

Honing a New Expertise: Gene Juarez Salons and Spas & Ouidad

Reimagining Skin-care Education: Salon Services & Skin Authority

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