Growth Potential
Indira Aveda Lifestyle Salon Spa
Chicago
Owners: Tracey and Mike Nass
With four locations and a fifth opening soon, Indira is constantly recruiting staff. A simple two-sided card communicates what is more important to today’s young students—company values and a new hire’s potential to earn and grow.
“In an effort to be totally transparent, we were straightforward displaying our benefits package,” says Mike Nass, who even outlined potential year-by-year income for new hires. “Students and new hires have reacted very well; we’re nearly fully staffed for our expanding business.”
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