Virtual Makeovers
Avanti Salon
Stephen Iacobacci

Instead of posting traditional before-and-after images, Stephen Iacobacci wanted to show all the interaction between a client and her colorist, stylist and apprentice.

“I hired the Boston videographer and photographer Daniel Mathieu, and his role was to capture the teams in action and bring the work to social media with a short artistic clip,” Iacobacci says. “One of these clips generated more than 2,000 views in a couple of days, and our web analytics show a longer average session on our website and Facebook pages. We immediately had new clients and referrals through the door.”

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