Eufora International has hired a new marketing brand manager to join the team. Doug Smith, who comes to Eufora with over 30 years of experience, has worked in salons and in manufacturing, affording him an understanding of both in-salon systems and the professional brand tools needed for success.
His previous experience includes Creative Director at hairdresserpower.com, and Education Director at USP, LLC (parent company of hairdresserpower.com, ENJOY Professional Hair Care and Health Beauty Life Media), where he launched new marketing, public relations and education strategies designed to increase brand awareness and prepare the company for international expansion.
In his new role, Smith will manage distributor programs, such as distributor advertising, and will also spearhead a salon partner program that will launch later this year.
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Originally posted on Modern Salon