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Salon Management

STAMP 2016: Salon Gatto's Social Media Videos

by Stacey Soble | September 2, 2016

Voila!
Salon Gatto
Hoboken, NY
Owner:
Christine Gatto

Instead of showcasing dramatic makeover images on models with unrealistic before images, for their Facebook advertising campaign, the salon created both male and female makeover videos. The tagline, “At Salon Gatton, you won’t realize you’re a before until you see your after. Book your Voila! moment now.”

Spending only $100 on production, the videos were shot by Greg Tramultola, the salon’s in-house production and event coordinator, during actual appointments and were edited using iMovie. The ads ran for a month, and reached a combined 50,000 views on Facebook and Instagram and over 300 clicks to the salon’s website.

STAMP 2019: Blo's Print Ad Raises Eyebrows

Awards & Contests

STAMP 2019: Blo's Print Ad Raises Eyebrows

by Stacey Soble

Bryan Nunes, owner of Blo in Raleigh, North Carolina, is comfortable riding the edge of controversy. When he wanted to create an ad that would stand out among other salon ads in a local magazine's "Best Of" issue, he played with his brand and got both clients and future prospects talking.

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