virtuevegansalon.com
Virtue Salon
Columbus, Ohio
Owner:
Melanie Guzzo

When the host of the salon’s former website was hacked and all the content was lost, salon manager TJ Guzzo spent three weeks learning how to build a site. The new site is clean and simple, giving users the information they need without distractions. The team members take turns blogging, which constantly updates the site with useful information, and a mandate to never use stock photos keeps the imagery personal and authentic.

“Virtue experiences traffic to our site at an average of 6,200 page views per month, and nearly 80,000 a year,” Melanie Guzzo says.