American Beauty
Gene Juarez Salons & Spa
Seattle
Owner:
Evergreen Pacific Partners

The Gene Juarez Magazine acts as an in-salon tool to promote the salon’s products, services and staff. The tabloid-sized magazine dishes about beauty trends and the tips and tricks to achieve them, introduces clients to must-have products and brags on staff achievements and community works. Each issue is available in the salon for a six-week period, exposing clients to new material every time they visit, and they are abundantly located in the spas, waiting areas and at stations.