Premiere Orlando 2016, held June 4-6 at the Orlando/Orange County Convention Center, will feature 33 classroom presentations on salon business and personal development with pertinent information for salon owner, managers and stylists. Topics covered include building clientele, social media marketing, increasing retail revenue, putting technology to work in your business and more.
Scroll down for a sample of business classes being offered at this year’s Premiere Orlando and visit premiereorlandoshow.biz for the complete list.
MODERN'S 2015 PROCESS HAIR COLOR RESEARCH PRESENTATION
MODERN SALON featuring MODERN Publisher Steve Reiss
Sun 12:30pm on the Color Stage (W206A)
The report provides the results of a national marketing study on haircolor, which collected information to help salon professionals increase their color intelligence and grow their color business. Topics will include:
- What clients want: how often they visit a salon, why they come to a salon for color service, the most important factors of a color service.
- Generational differences of color clients: fashion colors, color services they gravitate toward
- What stylists want: why they use a certain brand, where they want color education, where color is purchased
- Rental research
- And more!
The hour-long presentation aims to give distributors, salon owners and professionals the knowledge they need to better understand and navigate the color market based on the findings of this study and giving them other resources to expand their color knowledge through a color IQ quiz, the PROCESS supplement and beyond.
RETAIL WITH A REASON
MIKAL Salon & Spa Software featuring Fred Dengler
Sat 1-2pm Room W221D
Experience how to create an environment where it is easy for clients to buy from you. Implement a retail plan that scripts, merchandises and closes retail sales for you. Double and even triple your retail sales with this simple and effective plan.
SalonCentric featuring Jen Planck
Sun 9:30-10:30am Room W312C
What are the strategies, systems and behaviors driven by individuals that make up salon dream teams? You will leave equipped with effective ways to introduce, present and implement new ideas that create positive and consistent team participation.
BUILDING YOUR CLIENTELE WITH LARISA LOVE
CosmoProf featuring Larisa Love
Sun 4-5pm & Mon 2:30-3:30pm Room W315
Come and learn firsthand the keys to building your clientele from Larisa Love, Instagram stylist sensation @Larisadoll. This intimate Q&A style setting will allow you to learn from and ask questions of one of the most successful suite-renting stylists in the industry.
HOW TO MANAGE YOUR BUSINESS IN A MOBILE WORLD
Millennium Systems International featuring Micah Harms
Sun 1-2pm Room W221A
Take this class to learn which key components will help you increase revenue and manage your business through mobile features.
SALON DESIGN FUNDAMENTALS
Belvedere USA featuring Eric Lewine & Ken Krebs
Sun & Mon 1-2:15pm Room W221C
Lewine and Krebs will cover the basics of the design process, what to expect when starting a renovation and how to make it successful without breaking the budget.
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Originally posted on Modern Salon