Caruh Salon & Spa
Owned by: Cynthia DeSoto
The Caruh team felt handing out business cards was an awkward action based on a desire to sell. So they scrapped the idea of business cards and replaced them with Beauty Notes.
The Beauty Notes are the same size as a standard business card. On one side are eight different designs with profound messages from the owner’s new book; the back has a blank space under the cardholder’s name where the service provider can hand-write a special offer they’d like to give the guest, from a complimentary service, a percentage-off service, or a BOGO.
“Before this, I never had to reorder anyone’s business card,” Cynthia DeSoto says. “Now, I’ve had to order a second box for every team member.”