We’re willing to bet “youthful glow” are two of the most-used words from clients describing what they want in a facial. The Spa at the Mandarin Oriental New York makes that the goal of the aptly named BioRadiance Facial aided by Amala products.
Process: Uses a combination of potent botanicals to restore radiance, clarify skin and even tone. Begins with peptide-rich gel mask to elevate luminosity, followed by an antioxidant facial massage to impart hydration. Finishes with a series of nourishing moisturizers for natural glow.
Who performs the service: Esthetician
Duration: 80 minutes
Cost: $340 Monday-Wednesday; $355 Thursday-Sunday
Business Impact: Around 25-30 percent of The Spa’s business is facials, including the BioRadiance Facial. The facial also supports the retailing of Amala products in The Spa’s boutique.
Target market: Clients of any age who are interested in eco-conscious treatments that brighten and even out skin while reducing appearance of sun spots and dark spots. Service is marketed through word-of-mouth with support from monthly and quarterly email newsletters.