Are you missing out on offering services for your clients in need? Are there special requests that you just can’t fulfill because you don’t have the right systems or services in place. Many salons are losing thousands of dollars a year because they do not have what’s needed to address special client requests. Check out these 5 tips to help you cater to individual client needs, widen your offerings and build loyalty and consumer retention.
#1 In-depth Consultations
Let’s be frank. Many salons rush clients in and out of stylist chairs in order to pack in as many consumers in a given day. Do you really know what your client needs? What is happening in their life? Are they looking for a new hairstyle to fit their new lifestyle? Is aging or stress making an impact on their appearance? Do they want to add more length or thickness to their hair to boost their confidence?
“In our salon, we take a few minutes to discuss what each client needs,” explains Sonya Dove, co-owner of The Doves Studio presented by Studio DNA in Santa Monica, Calif. “Individual one-on-one consultations are important to really give clients the style that will work for their day-to-day activities. It’s not just for new clients. We make sure to continue consultations with current clients as their needs may change throughout their life such as thinning hair for mature clients. In fact, many clients of all ages are looking for thicker, more voluminous hair which work well with today’s hot, new hairstyles which many celebrities are sporting.”
#2 Comprehensive Systems and Services
“When it comes to color, every salon carries a full range from bleach to toners to a full selection of hair color hues to suit any client’s need. So, when we brought in a hair extension brand, we looked for the one that offers a complete system that does more than just extensions. We wanted to be able to lengthen, thicken, style and even sometimes color hair with one complete system that offered a variety of application methods from bondings to premium tape-in strands. Let’s face it, our clients today want more and we have to be able to fulfill their requests. We need tools to help us create styles, not just extend and lengthen hair. This is when we partnered with Hairdreams. It is the only brand that offers the widest range of hair creation systems to fulfill our needs,” explains Dove.
#3 The Power of “Walking Billboards”
“Our receptionist is the first person the client meets when they enter the salon,” explains Dove. “We want her to be the model of everything new and highly-coveted in the salon. The same goes for our stylists. When clients like what they see, they are willing to try it out and try something new.” Dramatic changes from short to long locks are the best examples. We have our stylists demonstrate on each other the new innovative hair extension (lengthening and thickening) tool, Laserbeamer Nano, that results in any desired hair creation. It’s fast and super fun and I personally love to change up my look from short hair to long hair - I use it every time,” explains Dove.
#4 Customer Loyalty
How many times have clients “cheated” on you? With so many salons offering so many of the same services, it’s not always easy to build customer loyalty and bind clients to your salon. The key to success: offer services that are unique and specialized, so your clients won’t be able to go to other salons in the area because no one else offers them the way you do. Take for example, your mature clientele who is experiencing thinner, less voluminous hair. Lengthening and thickening services are fulfilling their needs, but require expertise, maintenance and ultimately result in repeat visits.
What’s more? Guarantee your services. “Hairdreams offers a hair quality guarantee for their premium 100% real human hair,” explains Dove. “No one else in the industry offers that guarantee. It means that they will replace the hair for any defects as long as the hair has been cared for according to their at-home guidelines.”
When it comes to innovation in our daily life we are constantly evolving, from the latest tablet to the thinnest laptop and hottest smart phone, we look for things that make communication easier. But are you staying on top of the game with the latest innovations for your salon? Each year, more and more brands are updating their tools or introducing the newest styling aids to help stylists speed up application, make hairstyling more fun and less strenuous.“The Laserbeamer Nano is my favorite new tool,” says Dove. “It applies 5 Hairdreams strands in one application which means I’ve just cut down the time with my client in half. Plus it doesn’t put any strain on my wrists like hand rolling does.”
It’s important to partner with brands that are recognized as industry leaders providing the latest salon innovations. It will help set your salon apart from the rest and show your clients that you are always on the cutting edge of what’s new and unique. It may result in re-training your staff on new systems, but you always want to be ahead of the curve for continued success.
Start Now. From offering comprehensive systems and services to embracing innovation to catering to your client’s needs, you will have the best strategies as your foundation to help build and strengthen your salon business. Offer your clients their dream hair with the ideal system for any hair condition. Learn more at hairdreamsusa.com.
More about Hairdreams Hair Creations:
- Hairdreams is a world leader in premium, hand-selected 100% real human hair quality with an exclusive hair quality guarantee. Recognized for superior customer service (in-stock availability of all hair lengths, textures, color and tools).
- Full range of lengthening, thickening, color and style accents in a wide range of systems from bondings to premium tape-in strands.
- New Laserbeamer Nano system automatically bonds up to 5 hair strands in 45 seconds with a push of a button.
- Volume+ is the most extensive thickening system for thinning hair.
- Easy Stripper can instantly remove hair strands safely and easily creating less strain on stylists’ hands and arms.
- Quikkies premium tape-in hair strands for instant new style and color.
- Extensive in-salon training working with live models for immediate hands-on experience.
- More than 2 million Hairdreams hair creations every year.
For reprint and licensing requests for this article, Click here.