STAMP 2014: Maxime's Branding Strategy

Maxime Salon
Hingham, Massachusetts
Owned by: Ronit Enos

Maxime Salon wants guests to feel as though the are stepping into a Parisian café—young, sophisticated, relaxed and fun. The salon’s walls feature pictures of stylists at work and fun shots from Maxime events. The salon’s blog keeps readers up-to-date on the team’s latest style obsessions, and the salon’s culture is reflected through pictures on social media.

“A brand defines who you are as a business, so we share our amazing culture whenever and wherever the opportunity presents itself,” says Enos. “Whenever people encounter our branding out in the world, we want them to immediately identify it with us, so our logo is everywhere—even the bathroom blackboard.”

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