Last October, PRAVANA introduced NEVO – a collection of vegan shampoos, conditioners and deep treatments housed in 100% biodegradable packaging. To make a continuing philanthropic contribution to a very worthy cause, PRAVANA donates a percentage of all NEVO product sales to City of Hope – a leading treatment and education center for cancer, diabetes, HIV/AIDS and other life-threatening diseases.
In less than a year, the brand has donated $49,089 of NEVO proceeds to City of Hope. “We wanted to create a hair care collection that goes beyond personal beauty and extends to the beautification of our planet and well-being of the people on it,” says PRAVANA President Steve Goddard.
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