Us Vs. Them
Interlocks Salon Spa Cosmetics
Owned by: Ginny Eramo
Kim Gobbi, Interlocks director of web marketing & promotions, makes it a habit to take photos of staff members and use them in a clever way to promote products, services and trends through Facebook albums. For her ‘Us Vs. Them’ series she focuses on one trend then positions pics of celebrities sporting the trend mixed with one image of a staff member doing the same—it’s a clever take on “Who Wore it Best?” She does a similar post for Pinterest, titled “Currently Obsessed With…” “Each time one of these posts go live, we see a large amount of comments, shares and page activity!” says Gobbi.
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