A Gathering of Multi-Location Market Leaders

Where can you gather some of the best thought leaders among salon businesses, encourage them to share their data and best practices, and offer them a forum to discuss some of today's biggest business challenges? The 2 to 10 Leadership Conference.

Held recently in downtown Chicago, the conference attracted 175 owners, managers and other leaders from 45 multi-location salon companies, who came together for two days of inspiration, peer networking, education and strategy sessions. Participants connected with peers in a dynamic setting, learning new solutions to today's most pressing business challenges.

Member salons and spas, who all had between two and 10 (or more) locations, included a dynamic mix of salons--diverse by region, product line and business model. The average 2 to 10 member has more than $9,000,000 of sales revenue and 4.3 locations.

In its third year, the 2 to 10 Project was started by Tom Kuhn and Qnity to address the unique demands multi-location model.  A limited number of memberships are available. For more information, visit 2to10project.com and qnityinc.com.

Highlights from this year's Leadership Conference included:
·  Findings from the third annual Financial Benchmark and Best Practice Study.
·  Distribution of private scorecards to member salons (iPads provided by SalonBiz!)
·  ‘2to10 Talks’ featuring industry icons and next generation leaders, moderated by Tom and Erin Kuhn
·  Affordable Care Act Panel with Adam Bluestein (Inc. Magazine), Marilyn Ihfoff and ADP
·  ‘CFO Summit’ with top financial pros of member salons, led by Barry Matthews
·  Breakouts discussion groups (marketing, education, HR, finance & education)
·  Industry Insights panel moderated by Sandra Cashe with SalonBiz, DemandForce, Eurisko and PBA
·  Prosperity Culture by Qnity
·  Turning Ideas into Action led by Qnity moderators Teresa Jackson, Brigette Sobus, Amy Carter, Carol Augusto and Alexis Bourdamis
·  Peer Networking, including champagne toasts to open and close the program and a Sunday evening Dine and Discover

Highlights from 2 to 10 Project Study
Much of the data from the study is confidential and available only to 2 to10 members. In accordance with our member agreements, the 2 to 10 Project is pleased to share select findings for Salon Today readers.

Aggregate Totals For The 2 to 10 Member Group

TOTAL GROSS REVENUE: $379,266,150

AVERAGE REVENUE PER COMPANY: $9,030,146

MEMBERS: 45

AVERAGE NET INCOME: 4.9%

PERCENT OF REVENUES FROM SERVICE: 83.2%

PERCENT OF REVENUES FROM RETAIL: 16.8%

LOCATION COUNT: 182

TOTAL SQUARE FOOTAGE: 799,639

FULL TIME EMPLOYEES: 5,682

TOTAL TICKETS: 5,784,997

AVERAGE LOCATIONS PER COMPANY: 4.3

2 to 10 Members
ABOUT FACES***
ATELIER**
AVALON
AVANT
BOB STEELE***
ERIC FISHER*
EVELINE CHARLES
FREDERIC FEKKAI**
GADABOUT
GILA RUT***
GINGER BAY
GORDON
IHLOFF**
JAMES GRIFFITH
JEAN MADELINE
JOHN ROBERTS**
JON ALAN
JOSEPHINES
JUUT
KAREN ALLEN
MARIO TRICOCI
MARK PARDO***
MAXIMUM FX
MILK AND HONEY**
MITCHELLS
MODERN**
NEROLI***
NEW REFLECTIONS
PARIS PARKER**
PYURE***
RANDOLPHS*
RIZZIERI**
SALON 124
SALON BUZZ
SALON VISAGE
TANGERINE
TED GIBSON
VAN MICHAEL***
VANIS
VEDA
WELDON**
WILLIAM EDGE**
WISTERIA**
ZANO**
ZONA***

* 2011 participant
** 2012 participant
*** 2011 & 2012 participant