Matrix Announces Leadership Changes

Pat Parenty, president, L’Oreal Professional Products Division, announces that Colin Walsh, general manager for Matrix U.S., has accepted a new position within L’Oreal. His new role will be announced in the coming weeks. Under Walsh’s leadership, Matrix launched supportive, stylist-driven initiatives that include Chairs of Change, Mannequin Mania, Imagination Events and Spread the Love. Product launches during Walsh’s tenure include Total Results, Biolage Advanced and the new ColorInsider non-ammonia hair color.

Paul Schiraldi, general manager for Redken in Australia, will assume the position of Matrix U.S. general manager and will work with Walsh for several weeks to ensure a smooth transition. Schiraldi joined L’Oreal USA in Many 2003 and in the past two-and-a-half years was responsible for a significant business turnaround at Redken Australia.  Prior to that, he served as vice president of marketing for L’Oreal Professional, leading the launch of INOA and from 2003 until 2007 was Matrix Global Marketing Director, expanding the brand into China, India, Brazil and Russia.

“This is an exciting time for Matrix,” says Parenty.  “We are thrilled that Paul—with his deep understanding of, and regard for, the professional salon industry—has agreed to further the important initiatives that have been launched by the inspiring Matrix leadership team. With his experience and considerable abilities, Paul will continue to support and nurture the potential and dreams of our matrix family."  Visit

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