Many of the clients who are patronizing your salon and spa today have shopping for Father's Day at the top of their To Do list. Boost your sales while making things easier for your top clients by spotlighting the men's services you have on your menu and developing a special package of great treatments perfect for Father's Day.
And, if you're concerned that the men in your town aren't big spa-goers, think again. According to the International SPA Association's Spa Consumer Snapshot Initiative Volume Three, 47 percent of today's spa-goers are male. "This is exciting news," says ISPA President Lynne McNees. "The number one reason people go to the spa worldwide is to learn how to manage stress. Along with spas catering to more men these days, men are becoming more comfortable with the idea of going to a spa. men are finally catching on to what women have know all along."
Take a look at some of the men's services offered by ISPA members:
Spa at Four Seasons Hotel Budapest, Budapest, Hungary: The Gentleman’s Manicure includes grooming of the nails and cuticles, exfoliation and a hand massage for a professional look.
The Spa At The Hotel Hershey, Hershey, Pennsylvania: Masculine relaxation is on tap with the Men’s Microbrew Break, which features a deep cleansing and relaxing facial, massage and lunch, served with a locally brewed beer.
Mii amo Spa, Sedona, Arizona: The Journeyman’s Facial uses products crafted specifically for men and includes a facial and foot massage.
Ojo Caliente Mineral Springs Resort & Spa, Ojo Caliente, New Mexico: The Men’s Fitness Face Therapy providing skin care, hot herbal towel therapy, and a soothing face, neck and shoulder massage.
The Spa Ritual, Calgary, Canada: The Zen for Men Package is designed for men to enjoy a therapeutic massage, scalp treatment and a sports pedicure.
Sundara Inn & Spa, Wisconsin Dells, Wisconsin: An aromatherapy massage focuses on either relaxation or deep tissue based on what dad needs with the Men’s Vitalizing Massage.
The Spa at Travaasa Austin, Austin, Texas: What Ales You melts the aches and pains away with this exclusive men’s package, including a massage and peppermint foot care, while enjoying organic Texas ale.
ISPA is recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA advances the spa industry by providing invaluable educational and networking opportunities, promoting the value of the spa experience and speaking as the authoritative voice to foster professionalism and growth. More details on ISPA are available on experienceispa.com.
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