Strategies, a leading provider of business education for the beauty industry, has announced the release of Fast Forward-Second Edition-The Definitive Guide to Salon, Spa & Medspa Management. Completely re-written by Strategies Founder and CEO, Neil Ducoff, and editor, Mara Dresner, Fast Forward provides beauty professionals with workable business solutions to unlock greater levels of productivity, efficiency and performance.
Spanning 440 pages, the book's chapter list includes topics on leadership, human resources, compensation, stress relief, financial success, client retention, front desk, marketing, retail and exit strategy.
"In 2010, the decision was made to begin a complete rewrite of Fast Forward,” states Ducoff. “Along with my trusted editor, Mara Dresner, we began to identify what portions of the original Fast Forward had to go and what was heading for a rewrite. Not one page of the original Fast Forward would transition “as is” to the new Second Edition.”
Released in 2000, the original Fast Forward was recognized as one of the best-selling business management books in the professional salon industry, selling out of three press runs.
“Why rewrite perfectly good content,” asks Ducoff? “The answer is simple, and has everything to do with writing style. I’ve written volumes of work since 2000. My writing voice and style is more refined. Terminology has changed. Industry segments, such as the medspa, didn’t exist when I first wrote Fast Forward. More importantly, my expertise and experience has grown. Strategies has grown and evolved, too. A complete rewrite of Fast Forward was the no-compromise way to publish the Second Edition of a great book."
"Neil Ducoff’s Fast Forward has been sitting on my desk for 12+ years,” says Gordon Miller, president of Passion Squared. “It’s never far away as a most coveted reference guide to all things that matter to succeeding in the dog-eat-dog world of salon ownership and management. Thanks to this second edition of this ‘classic,’ I can finally retire the original to
my bookshelf of favorites and replace it with this updated, must-have guide to today’s best practices."
Fast Forward – Second Edition retails for $59.95 and can be purchased from Strategies directly at www.strategies.com. Further information is available at the website or by contacting Neil Ducoff at firstname.lastname@example.org or at 800-417-4848, Ext. 206.
Further information, is available at www.strategies.com or by contacting Neil Ducoff at email@example.com or at 1.800.417.4848 x206.
For reprint and licensing requests for this article, Click here.