Online Social Media Education
480-296-9301 •
FOUNDERS: Kelly Ehlers and Todd Laabs

We help salon and spa owners by providing a turnkey social media solution! Our newly launched education division,, is an online social media training and business education platform designed to help salon owners and stylists understand the ins and outs of social media through step-by-step tutorials, provided turnkey content and campaign ideas. is a one-stop social media resource for the industry!

WHY WE’RE DIFFERENT: is the only social media resource out there for stylists and salon owners from an educational standpoint. Most professionals know how to use social media to interact with their friends and family, but teaches individuals how to set up, navigate, then leverage social platforms to grow their business or personal brand.

HOW WE WORK: The, subscription-based service has a monthly membership fee. Why you ask? Because social media is ever-changing and our team of experts are providing updated tutorials, campaign ideas and content weekly! Whether you’re a social media novice, or know your way around the technical side of most platforms, offers guidance and simple, creative ideas for all levels of expertise.

CATCH US AT: A number of classes on social media in partnership with Beauty Systems Group events in 2013, including: Nashville Fashion Focus, Mar. 24-25; Baltimore Fashion Focus, May 5-6; Charlotte Fashion Focus, Oct. 6-7; and Indianapolis Fashion Focus, Oct. 20-21. For more info, go to

WORDS OF WISDOM: Contrary to popular belief, social media is not a popularity contest! Rather than solely focusing on increasing your network, it’s important to deliver content to your fans, when and how they want it. Engagement is key! Create fun contests, ask questions and develop exclusive deals for your fans. Encourage them to join the conversation about your salon.

BETTER BOTTOM LINE IN 2013: Social media spans all facets of your salon, from PR to events to customer service—even loyalty programs! Think about how you can create content that encompasses those areas and how you can reduce costs where you would have traditionally spent dollars connecting with your clients in those areas.

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