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OWNER: Neil Ducoff

Strategies provides salon and spa owners with the systems, knowledge and accountability to transform them into the leaders their companies need them to be. The end result is consistent bottom-line growth, a dynamic team-driven culture, and world-class customer service.

WHY WE’RE DIFFERENT: At Strategies, we teach owners how to be extraordinary "no-compromise" leaders. Yes, we teach how to drive sales, financial literacy, Team-Based Pay, growth systems, etc.—but without a leader who can implement and guide these new systems, the business will remain stagnant. Most motivational/business coaches bring “bubble-up” enthusiasm to the salon/spa, which usually dissipates back to “business as usual” with no noticeable improvements. Long-term change is Strategies’ goal, and our 19-year track record of successful clients speaks for itself.

HOW WE WORK: Since 1993, Strategies’ extensive offering of training and coaching programs have been at forefront of the industry for over 19 years. The Strategies Business Academy hosts dozens of in-depth seminars throughout the year. Can’t travel? Strategies’ Webinar Series brings our educators right to your desktop. For customized support, Strategies offers a wide variety of intensive onsite and phone coaching services. New for fall 2012, Strategies Membership Program allows owners to access to all of Strategies training and coaching services for one low monthly fee.

CATCH US AT: All classes at the Strategies Business Academy (Centerbrook, CT) unless otherwise noted. Incubator Seminar: Jan. 14-17, Manchester, UK; Front Desk/Guest Services Seminar: Jan. 27-28, Austin, TX; Incubator Seminar: Feb. 3-6, Sacramento, CA; Salon/Spa Manager Course: March 3-5; Incubator Graduate Seminar: March 17-20; Communicating with Staff: Apr. 7-8; Financial Freedom: Apr. 28-29; Incubator Seminar: May 19-22; No-Compromise Leadership: June 2-3; Front Desk/Guest Services Seminar: June 9-10; Inbound Marketing: July 14-15; Salon/Spa Manager Course: Aug. 4-6; Financial Freedom: Aug. 25-26; Communicating with Staff: Sept. 8-9; Incubator Seminar: Sept. 22-25; Salon/Spa Game-Planning Retreat: Oct. 6-8; Front Desk/ Guest Services Seminar: Oct. 27-28; Incubator Seminar: Nov. 3-6.

WORDS OF WISDOM: Leaders need to overcome the fear that bad things will happen if they stand their ground and do what’s right for their company. The worst that can happen usually does happens when leaders avoid tough decisions—or do nothing at all. And the worst that can happen is rarely all that horrible.

BETTER BOTTOM LINE IN 2013: Profit & Loss statements and balance sheets are a numeric readout of your thinking and behavior as a leader and a company. The hardest job we have coaching owners and leaders is getting them to practice and live the fiscal behaviors that create profit.

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