USA Water Polo, Inc.—the national governing body for all Water Polo in America—has named Malibu C the Official Hair Care of USA Water Polo.
“Hair care is a critical concern for aquatic sport athletes, including water polo players,” said USA Water Polo CMO, Jen Rottenberg. “Signing Malibu C for the second straight year as the official hair care provider of all US Water Polo players made sense. For a quarter century, Malibu C has been a leader in providing terrific solutions for issues of additives in pool water. We are very excited to working again with such a dedicated, health-based beauty company.”
Malibu C helps hair by drawing water deposits and environmental toxins to the surface of the hair where they are whisked away.
“Constant exposure to pool chemicals like hard water minerals and chlorine, combined with lots of sun, creates unsightly hair conditions that many believe require harsh chemicals to normalize,” attests Tom Porter, founder and president of Malibu. “We are proud to offer 100% vegan treatments that are safe for daily use and which will keep USA Water Polo players’ hair functioning at peak performance—no chemicals required.”
As part of the sponsorship, Malibu C will offer both Men’s and Women’s teams with hair-helping products and educational opportunities related to improved hair care. In addition, a percentage of the profits will go back to the National Team programs. Consumers will have the option of allocating the proceeds of their purchases to either the Men’s or Women’s National Team, or, alternatively, to the USA Water Polo General Fund.
For reprint and licensing requests for this article, Click here.