Where it's at: Marie's Hair Studio, Malibu, California
Owner: Marie Ferro
Description: This service adds shine and creates warmer tones for the mature client whose hair is graying and losing luster. Adding a warm base color and lowlights also reflects color onto the face.
Price: $110 for base, $150 for lowlights
Length of service: 1 hour
Who performs it: Master colorist
Products/tools needed: Goldwell Triflectives Naturals hair color
How it’s marketed: Through client consultation and word of mouth
Average sold per month: 35
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