santosalon.com
Owner: Frank Santo
Salon style: Sleek, chic, sophisticated
Square footage: 5,400
Styling stations: 25
Treatment rooms: 4
Equipment: Gamma & Bross, Freestyle Systems, Minardi Color Perfect Lighting
Furniture: Collins
Total design investment: $1,270,000
Top retail lines: Goldwell, DevaCurl, Aquage
Design: Jorge Castillo & Associates
Architect: Frank Santo and Jorge Castillo
Judges comments:
“The spa hallway with the use of bamboo and rock is amazing!”
—Martin
“Fantastic color bar—the best I’ve seen so far!”
—Terry
“I love the use of color in this salon. The retail area is very inviting and quite dramatic.”
—Sansevero and Cronk
“The reception/retail area was designed to create a true shopping experience. With lighted retail displays, eye-popping imagery and large LED light boxes, you know you are in a place of fashion, beauty and relaxation. The design and layout have paid off, showing an increase in retail sales of 37 percent.”
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