Six Figure Hairdresser

THE NEXT TIME YOUR STAFF COMPLAINS about income potential, point them to their smartphones for a proactive tool that helps them help themselves. Six Figure Hairdresser a new app released for iPad and iPhone, coaches motivated hairdressers to build their careers to the six-figure level. The app includes 10 modules that cover everything from building client relationships to using technology and social media.

The app and the program is the brainchild of Harry Wood IV, a lead stylist and coach for the Van Michael Salons based in Atlanta, who has firsthand knowledge of building a six-figure income. "You don't have to be a big name to make big money," says Wood. "This inspirational program unlocks the secrets of successful hairdressers, from goal-setting, to exuding confidence to building multiple revenue streams."

• "Your business involves much more than cutting hair. Be a leader in your salon. Think of a market your salon has yet to tap and corner it. Look for opportunities to grow."

• "To make real money in this industry, you need to be booked out. Set a goal to be booked out a month in advance or longer. On days when you find yourself with openings, see what you can do to fill them. For instance, if your salon is departmentalized, ask a few colorists if they have clients coming in that day who may want a hair cut."

• "When you stand in front of a client while they're talking, you create a space where only you and the client are present. Look them in the eyes, nod and ask questions to clarify. When making recommendations, stand behind the client. This is an authoritative position. Show them in the mirror what you recommend."

• "Marketing is no longer a one-way street. Social media has created a world where marketing means a dialogue back and forth. Recent research shows that when making a purchase decision, people now get more information about the product or service from other people than from the company selling the product or service. There's an endless conversation going on and your clients are in on it. You want to be part of that conversation, too."

For more details on the app, visit sixfigurehairdresser.com, follow Six Figure Hairdresser on Facebook, or download the app.

Harry Wood IV