The Service Buzz

Priority: Healthy-Looking Hair
On the menu: Joico's K-PAK Hair Repair Treatment and Age-Defy Haircolor
Target client: Every hair client.
Innovations: Next Level of Beauty + New Concept

Do the math*
Raise your hair color fee by a modest $10 to move color clients up to a K-Pak Hair Repair Treatment and Age-Defy anti-aging color, and they will your bottom line-without adding one minute to your time. Your potential gross revenue increase could be:

• $10 additional/Vero K-PAK Age-Defy Hair Color
• 20 clients/week
• $200/week x 52 weeks = $10,400/year

The cornerstone of all Joico products is Quadramine Complex, a patented technology that repairs and maintains healthy-looking hair. K-PAK products contain the highest concentration of Quadramine Complex, repairing and reconstructing from back bar through retail. Joico's latest advancement, Vero K-PAK Color's Age-Defy Haircolor, also incorporates Quadramine technology to reconstruct hair as you color; its 3-Defense Technology appears to reverse the signs of aging by improving hair's texture, luster and color-TLC redefined!

Don't Miss This

In March, Joico launched the K-PAK Quadraion Pro- Dryer. Infused with keratin technology and its own smart-ion generator to maximize moisturizing negative ions, the powerful, ultra-lightweight dryer dramatically reduces drying time. This follows last year's tremendously successful launch of another revolutionary tool breakthrough, the K-PAK ReconstrRx VaporIron. When used with ReconstRx VaporFuel, the VaporIron has been shown to decrease hair breakage by 40+ percent, reduce color loss due to daily shampooing and thermal styling by 33.5 percent and minimize curl reversion even after 12 hours in 90 percent humidity.**

"The K-PAK ReconstRx VaporIron and VaporFuel with Quadramine Complex can be offered as an insalon ‘Infused Hair Repair' service for healthier looking hair," says Candy Gebhart, senior director of marketing, Joico/ISO. "At $20 per service, a salon can add $30,000 in revenue."*

Trend Alert

Strengthening its commitment to producing green power onsite, this year Joico/Zotos joined the U.S. Environmental Protection Agency's (EPA) Green Power Partnership and made EPA's Top 20 Onsite Generation list. EPA estimates that the company's green power is equivalent to avoiding the carbon dioxide (CO2) emissions of nearly 900 passenger vehicles annually.

* Example is for illustration purposes only. Pricing is at the sole discretion of the retailer or salon. Actual results may vary. Not all products or offers available in all areas.

** Based on Joico research

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