Matrix Vice President and General Manager
Colin Walsh with MODERN's First Chair and
Social Media Editor Alison Shipley at Matrix's
Here are clips from
some of the Spread the
Love bloggers, and
how they're using their
posts to boost business
and connect with their
"BEING A JAPANESE-OWNED SALON,
as well as many of our employees being
Japanese, the natural disasters in Japan
have hit home for many of us. It is amazing
to see how many clients actually want to
help. We have had phone calls from so
many clients, even clients who have moved
out of state, and haven't been to our salon
in years, asking if our families are safe.
Clients are walking in donating money, as
well as calling to find out how they can
help. In order to help the people of Japan
we have started to collect money at our
salon. All money collected at Junko Hair
Studio, will be taken directly to Japan by
Junko Taniguchi on April 7th."
-JUNKO HAIR STUDIO
"I HAD THE BEST FUN THIS
WEEKEND! I really enjoyed working with
my mentor Nicholas French and his team.
They welcomed me so nicely to help and
learn and showed me the ropes! I can say
that I have learned some things that have
my creative juices fl owing. I did a lot of
recording so I will post the videos of the
team, the shows, models, etc. These shows
are no joke-backstage is so intense. Now I
can truly say I've done a lot of shows where
I was assisting or being a model and the fact
that there was no tension and attitudes and
egos and all that nonsense was amazing!"
SPREAD THE LOVE WINNER
"WE ARE HAVING A BEAUTY SCHOOL
PROMO in the spa for Dermalogica
products. We do this every three months to
get our clients familiar with the products. We
also do a 10 percent off all products in house
and have staff ready to help clients choose
the right one! We have had the busiest
March ever! Everyone has put in their efforts
towards making this a great team!"
-CASSIELS SALON AND SPA
A GOOD BLOG not only educates and persuades, it connects readers to your personality
and culture. That's what recent cosmetology graduates and salon ambassadors who are participating
in Matrix's Spread the Love campaign learned at Imagination 2011. Representing
every state, 51 salons, which were selected because they embody the Matrix culture and
identity, will host the winning recent grads who will travel across the country, blogging and
Facebooking about their experiences.
To get them started, Alison Shipley, MODERN's First Chair and Social Media Editor,
coached both grads and salon representatives on blogging basics. She did such a great
job, we thought we'd spread the know-how ourselves by sharing her top tips with readers:
To become a
better writer, you
need to read
way to understand
how to blog is to read other blogs.
- Have passion and be
authentic. Don't be afraid to show
your personality. Write what you love
and love what you write. If you do,
people will love to read it.
- Make it unique. Use color, design,
imagery and language to reflect your
true to you, but
keep your audience
in mind too.
- Use imagery. Killer photos and
videos make posts pop. This is your
chance to engage your audience, and,
at the same time, show off! Take before
and after pics of your clients. Your
clients will be excited to visit your blog
and show their friends and family their
new look. Taking pics and directing
people to find it on your blog is a great
way to attract new followers.
Develop a social media
policy. Determine, ahead of time,
where is your line in the sand. Be
sure to stick with this policy regarding
offensive language and hurtful
- Call to action. Part of what
makes blogging fun is the interaction
with your readers. At the end of
your posts, have a call to action to
encourage them to comment. For
example, "What were your favorite
looks seen at the Oscars?"
- Respond to
go a long way
Always appreciate those opportunities
and make the most of them.
- Use social
a link to your
latest blog as
"fans" to visit the blog. You can tag
people in your status updates so
your post appears on their pages too
(clients, manufacturers, trade shows).
- Plagiarize. Your blog is supposed
to be your blog. Feel free to quote
others, but link back to the original post.
- Use poor grammar.
Remember to grammar- and spell-check
your posts. Don't be sloppy.
Text messaging and social media have
made typos and poor grammar more
forgivable, but keeping it clean helps
you maintain your professionalism.
- Keep it simple. Don't try to cover
too many topics in one post. It's usually
acceptable to cover about two or three
time, effort, and
reaching out to
Publishing your blog on
a consistent schedule
allows your readers
to know when to
expect you. Develop a
schedule of when you
plan to post and stick to it.
- Lecture. Your blog isn't meant
to read like an article-it's meant
to open a dialogue to engaging
- Forget who is
Keep your blog
topics exciting and
fresh, but remember
to keep it consistent
to maintain your
- Forget your past posts.
Writing about Katie Holmes' newest
look? Link to your past post on
celebrity hair, or the last time you
mentioned Katie Holmes.
did you post
a call to
you engage your readers? Was your
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