PBA’s Market Shipment Study is based on an anonymous survey tabulated by an independent firm and includes the results from some of the largest professional hair care manufacturers in the world. Not only are the results from the year-end 2010 PBA Market Shipment Study a positive for the beauty industry, they are further proof of an economic rebound and a return of consumer confidence.
Highlights from the year-end 2010 PBA Market Shipment Study include:
*Total hair color shipments increased by 6.3 percent from 2009 to 2010
*Total hair care shipments increased by 3.2 percent in the same period
*Smoothing/straightening category increased shipments by 3.0 percent
PBA’s semi-annual Market Shipment Study tracks overall market shipments of professional hair care products in the hair color, hair care, styling, texturizing, and other product categories and sub-categories. The survey is produced twice a year and provided complimentary to firms that participate in the study, $500 for non-participating manufacturers, and $1,500 for other members of PBA. The survey is not made available to non-PBA members. The importance of the annual PBA Market Shipment Study, and access to it, is one of the key reasons hair care manufactures, in particular, invest in PBA membership. To access the most recent PBA Market Shipment Study, as well as the array of research and reports PBA produces, visit www.probeauty.org/research.