What's an hour worth to you? What would your numbers be like if you could squeeze in an additional two haircuts a day or another color service? Calculate it per day, then per pay period and you're starting to see the bigger picture.
In an exclusive podcast with SALON TODAY, Joe Santy, vice president of education for Dennis Bernard Companies, shares his long experience with The Color Accelerator, also known as TCA. Santy talks about how easy the product is to use and what a difference processing color faster can make to a colorist's service revenues or an owner's bottom line.
|Joe Santy with Stacey Soble|
As vice president of education at Dennis Bernard Companies, Joe Santy evaluates the importance to time to a salon, and shows how a few little drops of one product can have a big impact on productivity and profitability.
The antioxidants in TCA work by eliminating the free radicals that occur when hair color is mixed with peroxide. This helps the hair shaft to take the pigmentation faster and infuses the hair with vitamins and nutrients which protect the hair and the color, resulting in softer, shinier hair and eliminating up to 95 percent of fadeout. While that may sound complicated, "it's pathetically simple to use," says Santy. "It can be used with any manufacturer's color line and TCA comes with a chart that tells you exactly how many drops to add to the number of ounces of color you are mixing."
Processing color in as few as four to seven minutes is as valuable to clients as it is to the service providers and the owners. And, Santy should know, since he uses the product in his own salon. "I always tell owners you really need to be able to list five to seven reasons your salon is different than other salons in your area, especially in this economy," he says. "Clients really value their time, and a product like TCA gives you flexibility to squeeze in a color service before closing time or over a lunch hour."
In fact, time is so valuable to some clients, that salons in some markets are able to charge a premium for the expedited service. "Many charge $5 to $10 more, but there's one salon in California actually charges an additional $50--she's in a market that will bear that," says Santy.
Even without the additional price increase, the product is a power tool when it comes to profitability. Freeing up time to see more clients creates new growth opportunities for stylists who are typically booked solid.
Seeing is believing, so Dennis Bernard Inc. is giving away free samples to interested stylists through their website. Click here to find out more information or obtain a sample of TCA.
For reprint and licensing requests for this article, Click here.