Often known as the Mother of the day spa movement, the late Noel DiCaprio has the magical ability to turn a challenge into an opportunity.
Now under the guidance of Noel's husband Peter, The Noëlle Spa for Beauty and Wellness remains a leader in the spa movement and a treasured destination for clients seeking the spa experience on their own terms. Throughout her life, Noel faced both spectacular success and frightening challenges with the same creative, courageous approach to life. Regardless of the situation, she had the uncanny ability to turn disaster into opportunity.
I recently had the opportunity to talk with Peter about the ups and downs throughout Noëlle's 50-year history. He not only explained why Noel originally came up with the concept of incorporating spa services into her salon, he shared how a crippling walkout and devastating fire set new destinies for the company. And, having guided a salon and spa business through other tough economic times, he offers advice for getting through to today's owners.
For our April 2010 issue of SALON TODAY, Peter penned "50 Life Lessons Through Noëlle," a list of wisdoms he earned while guiding the company through the past 50 years. While I'm going to make you wait until April for the full list of Peterisms, I'll give you a preview by sharing my top 10 here:
Always assume...positively.
Be quiet-listen 10 times more than you talk.
Creativity comes in many guises.
Don't do it for money-the payoff is never enough.
Fake it 'til you make it-Noel's favorite line.
Heart is the bonus, use it wisely.
Make business decisions with your heart.
Never lose an opportunity to talk about your business.
You can't know up, if you've never seen down.
Eleven times, and then you've got it.
Listen to our conversation:
Peter DiCaprio with Stacey Soble As the history-making Noëlle Spa for Beauty and Wellness celebrates 50 years, owner Peter DiCaprio shares its ups and downs, from launching the day spa movement to the walkout and fire that shaped the company's course.
An inside look at Noëlle Spa for Beauty and Wellness in Stamford, Connecticut.
Stacey Soble has been involved in the conversation of salon business for 14 years-as a reporter, a consultant and as the editor in chief of SALON TODAY.
The new ICA Podcast 9, which is open to members and non-members, offers topical information to help salons build culture, survive COVID, and grow their businesses.
Abney brings over twenty years of professional beauty experience with some of the industry’s biggest names, and will oversee education for ColorProof, Neuma and Number 4.
The global pandemic of COVID-19 has exposed the hidden pandemic of domestic violence, and beauty industry professionals are in a unique position to combat both of these public health emergencies.
This year, Davines is excited share this opportunity with all stylists, not just those in the Davines network, and invite everyone to the World Wide Hair Tour in the Cloud.
"We are embracing a holistic approach, ranging from developing innovative offerings to looking at how we can help salons maximize their profitability. Weathering the challenging times of 2020, like never before the industry needs to band together and support each other in meaningful ways – a movement Color Space is excited to help influence.”
With COVID-19 cases still on the rise in the United States, the Professional Beauty Association makes an executive decision to move its ISSE spring show to a digital platform. No worries, you can still shop your favorite products and enjoy outstanding education.
According to Kline PRO, the professional hair care industry witnessed a shift in demand (roughly +15%) in Q2 vs. Q1 2020 for hair care products that help maintain color and manage roots.
The Wigs & Wishes Cancer Nonprofit started by stylist, salon owner, educator and product creator, Martino Cartier, and powered by Friends by Your Side, is dedicated to providing wigs and granting wishes to women and children battling cancer.
As part of L'Oreal's LEVEL Loyalty Program, members can redeem points to purchase Minerva styling chairs, shampoo bowls, shampoo systems, styling stations, Easydry towels and more.
Peter DiCaprio with Stacey Soble
Stacey Soble has been involved in the conversation of salon business for 14 years-as a reporter, a consultant and as the editor in chief of SALON TODAY.
