and this is what they had to say:
Putting in the time
You may be leading your team, but you're still putting in the hours servicing the clients. Eight-eight percent of the salon owners surveyed still perform services. How many hours? Of the 88 percent who still perform services, 56 percent book 30-40 service hours per week and 11 percent booked more than 40 hours per week. That doesn't mean they shirked their duties on their business-almost 50 percent spend 30 or more hours working on their business each week.
Owners performing salon services
- 88% perform salon or spa services
- 12% do not perform services
Hours behind the chair
- 6% Less than 10 hours
- 4% Between 10 and 20 hours
- 12% Between 20 and 30 hours
- 56% Between 30 and 40 hours
- 22% More than 40 hours
Hours on the business
- 11% Less than 10 hours
- 26% Between 10 and 20 hours
- 16% Between 20 and 30 hours
- 23% Between 30 and 40 hours
- 24% More than 40 hours
Next, we asked our panel if they had any managerial help. The majority (72%) of our respondents reported they do not employ a salon or spa manager, and 87% say they do not employ a retail manager.
Where's your focus?
The four business areas that command the most of attention from these owners are salon marketing/advertising/PR, customer service; retention and referral programs, and salon and spa operations. Here's how they broke out their priorities:
When focusing on salon business, name the areas that command the most of your attention?
- 67% Salon marketing/advertising/PR
- 54% Strengthening customer service
- 37% Working on retention and referral systems
- 37% Improving salon/spa operations
- 33% Measuring and managing staff performance
- 28% Training and developing new staff
- 16% Organizing and teaching advanced education
- 7% Recruiting and hiring new staff
- 7% Working on charitable events