Scent is one of our most powerful senses, and it can quickly summon a powerful memory. If part of your salon experience incorporates a pleasing scent, most likely your clients are connecting that scent to the relaxation they feel at your shampoo bowl, the excitement they feel as stylists finish their new looks, the social camaraderie they feel with your staff.
When I think about, I bet there are at least seven hair care brands that I could identify by scent alone. One of those, and one of my recent favorites, is Oribe. So I was intrigued when I learned that the line's developers took the extraordinary step of working with one of the most venerated French fragrance house to customize the line's scent. Even more fascinating is the fact they created the scent by blending some of the infamous editorial hairdresser's own aromatic memories.
|Listen In! Daniel Kaner is co-president and one of the founders of the new prestige line, Oribe Hair Care. In this podcast, he talks about how the company worked with a fragrance house to customized the line's unique fragrance, which blends notes from Oribe's personal history and creates a unique link between the artist, the salon and the client.
Daniel Kaner and Tev Finger, presidents of Oribe Hair Care.
Kaner explained that most manufacturers choose a generic stock scent that harkens back to a popular childhood memory--one that appeals to a broad population of people. Some would say that choosing to custom-blend Oribe's fragrance was a bit risky--but it was a risk the company was willing to take. Although the process took more than a year, Kaner says the journey was an exciting one.
"We considered several of Oribe's fragrant memories from the sexy, musky perfumes he prefers to the Cuban national flower that grew in his grandmother's garden to a special oil that his client Jennifer Lopez always wears," he says. "We took different components, mixed them and adapted them-it was almost like creating a poem, or drawing up a storyboard of scent."
The company named the resulting scent Cote De Zur, which refers to a place on France's coast. "It's a fresh, citrusy, ocean scent," says Kaner.
The beautiful packaging of the Oribe line adds to the sensory experience.
Once the company and the perfumer were content with the scent, they had to see how it layered with the base elements in the line's different products, then they had to make sure it performed as expected. "We've been delighted with the tremendous reaction the line's scent has gotten," says Kaner. "So much so, that we're looking at developing a hair perfume in an aerosol form that customers can use to refresh the scent between shampoos. Looking back, we wouldn't do it any other way."
Listen in as Daniel Kaner describes how a scent can help create a client experience, and close your eyes as his description of the fragrance takes you on your own journey.
For reprint and licensing requests for this article, Click here.