Despite the challenging year we've just experienced, it's vital that today's salon leaders stay positive in order to guide their businesses, teams and guests through this new reality. Eurisko's Leon Alexander offers some strategies to stay strong and focused on the good.
Whether you're looking to purchase a CBD product to help you deal with the stress of 2020, or you're selecting products to retail in the salon, educate yourself so you know what to look for and how different delivery methods yield different results.
In this unusual year, it can be tricky motivating mature guests to return to the salon. As part of our Burning Questions series, we asked Lauren Gartland and Lori Davis of Inspiring Champions how to reconnect with those clients and get the word out.
As salons reopen and reforecast their goals, client acquisition and retention are essential areas to watch. For SALON TODAY’s Burning Questions series, Steve Gomez of Steven Gomez Business Coaching explains how this metric can make or break financial growth.
As the “new normal” we’re in is indefinite, salons need to find creative ways to engage clients and keep them coming back to the chair. Here, Monica Hickey with The Evoke Agency supplies clever content thought starters for your business.