At the Professional Beauty Association's Symposium 2009, results from the landmark consumer study, The Business of Beauty, took center stage. SALON TODAY was on hand, reporting on each day's events. Following is a library of articles on The Business of Beauty, including Symposium coverage and additional background information.
PBA’s Business of Beauty Study is a Retail Mythbuster
At the opening session, PBA presented some eye-opening results from the Business of Beauty study. PBA members Sara Jones, Edwin Neill and Cary O'Brien help explain the 8 critical steps in the retail process... Read more
Need Help Retailing? Meet BOB
Prior to Symposium, SALON TODAY introduced the Business of Beauty study to readers and talked about its importance... Read more
Get Your BOB Copy
For more information on how and why and the Business of Beauty study was conducted, and to find out how to order your own copy...Click here
SALON TODAY reader Pat Helmandollar challenges some of the revelations in the BOB study and explains why salon staff are resistant to retail, while Sara Jones, Edwin Neill and Cary O'Brien offer a rebuttal... Read more
In exclusive video coverage, follow Editor Melissa Hill as she explores the Cosmoprof show floor and reports on some of the latest product launches... Watch the videos
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