At the Professional Beauty Association's Symposium 2009, results from the landmark consumer study, The Business of Beauty, took center stage. SALON TODAY was on hand, reporting on each day's events. Following is a library of articles on The Business of Beauty, including Symposium coverage and additional background information.

PBA’s Business of Beauty Study is a Retail Mythbuster
At the opening session, PBA presented some eye-opening results from the Business of Beauty study. PBA members Sara Jones, Edwin Neill and Cary O'Brien help explain the 8 critical steps in the retail process... Read more

The Fine Line in Marketing

With the Business of Beauty study fresh in her mind, Editor Stacey Soble blogs about her thoughts on marketing and shares some insight from the panel of eight industry experts from Symposium's second day... Read more

Need Help Retailing? Meet BOB
Prior to Symposium, SALON TODAY introduced the Business of Beauty study to readers and talked about its importance... Read more

Get Your BOB Copy
For more information on how and why and the Business of Beauty study was conducted, and to find out how to order your own copy...Click here

The Great Retail Debate

SALON TODAY reader Pat Helmandollar challenges some of the revelations in the BOB study and explains why salon staff are resistant to retail, while Sara Jones, Edwin Neill and Cary O'Brien offer a rebuttal... Read more

Live from the Floor of Cosmoprof

In exclusive video coverage, follow Editor Melissa Hill as she explores the Cosmoprof show floor and reports on some of the latest product launches... Watch the videos

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