Rolling out a new marketing initiative is like rolling the dice. Sometimes the idea pays out big, sometimes it falls short. We want to know about those marketing programs that have missed the mark. What was the original idea? What results did you expect? What actually happened? How would you change it if you had it to do over?
Share your failed marketing idea, and we'll all learn together. E-mail your ideas to ashipley@vancepublishing.com.
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