Read the latest issue of Salon Today Past Issues Subscribe

Salon Management

Ooops! Marketing Mishaps

by Stacey Soble | July 10, 2011

Rolling out a new marketing initiative is like rolling the dice. Sometimes the idea pays out big, sometimes it falls short. We want to know about those marketing programs that have missed the mark. What was the original idea? What results did you expect? What actually happened? How would you change it if you had it to do over?

Share your failed marketing idea, and we'll all learn together. E-mail your ideas to ashipley@vancepublishing.com.

Salon Management

How to Retail without Ever 'Selling' Anything

by Jeff Mason

Getting retail product into a client's hands encourages her to experience it, which can ultimately lead to a purchase.

April McDaniel, CPA and CRSP with Kopsa Otte CPAs + Advisors.

Salon Management

The Financials of Retail

by April McDaniel

When accountants examine a retail e-commerce system like SalonInteractive, they calculate savings that go deeper than many salon owners realize.

Salon Management

How to Make the Transition to Salon Software

by Mary Kaleta

Vibrant color specialist Sydney Lopez @sydneyannlopezhair has more than 100,000 followers on Instagram, but up until a few months ago, she was still running her Denton, Texas, salon using pen and paper. Here, she tells MODERN why she made the switch to Salon Iris business management salon software.

Salon Management

Having the Right Tools Can Help You Succeed as a Salon Owner

by Mary Kaleta

Erin Mills is a colorist and new salon owner. When she opened up Theory Salon in Orlando in September 2019, Mills knew she needed to set her team up for success. Incorporating Dyson's Supersonic Professional Edition was a must.

Salon Management

ALERT: New 2020 Law Requires CA Booth Renters to Meet These Requirements

by Anne Moratto

While this law doesn’t apply outside of California, it could become a model for other states. Salons utilizing renters will have to run a much tighter ship and booth renters will need to show specific ways in which they are independent from the salon owner.

Salon Management

How Stylists Can Sample to Capture a Future Sale

by Anne Moratto

Three proven tactics on how to follow up on a sampling campaign and all are guaranteed to bounce your revenue forward and ensure you capture future sales dollars.

In partnership with STX

Buying Salon Software? Here’s What You Need to Know

by Staff

Don't forget to consider these things before you go all in with your new salon software.

Patty Schmucker, president of SalonInteractive.

Salon Management

Preserving the Professionalism of Beauty

by Laurel Nelson

With SalonInteractiver, retail is back in the hands of the salon professional and the entire industry benefits.

Salon Management

Profiles in Leadership: Lupe Voss is Always Looking Ahead

by Stacey Soble

Lupe Voss, the owner of Julian August Salon and the founder of the hair color education company Hair Color Magic, is the consummate educator. In an exclusive one-on-one with SALON TODAY, she discusses her leadership style and the life journey that brought her where she is today.

Winners of the Moroccanoil Sustainability competition, from left:Vicky Shi, Sihui Wong, Bella...

Salon Management

Moroccanoil Tackles Sustainability With Packaging Competition

by Maggie Mulhern

Moroccanoil held a competition to tap into the creative minds of the next generation of students at the Parsons School of Design, tasking them to help make some changes in their packaging with the environment as the main concern. The winners and their designs, all with sustainability front and center, were announced this past month.

April McDaniel, CPA, CRSP with Kopsa Otte CPAs + Advisors

Salon Management

The Financials of Retail

by Stacey Soble

When accountants study an e-commerce system like SalonInteractive, they calculate the savings that go deeper than owners realize. Kopsa Otte's April McDaniel lists the benefits.

Jim Bower, founder and CEO of SalonInteractive.

Salon Management

Keeping Retail Sales in the Professional Beauty Industry

by Laurel Nelson

The past decade has been a wild ride for professional beauty brands as big box stores, e-commerce, and drug and grocery stores have joined the mix. But now, SalonInteractive is re-routing professional products back to salons and beauty professionals.

Salon Management

Increase Salon Security and Data Safety With a POS Software System

by Rachel Kossman

Salon management software keeps your client information and financial data safe and secure while reducing the risk of fraud and theft.

In partnership with Michele Pelafas

Create Your Ideal Salon Space with Guidance from a Design Pro

by Staff

As a salon owner, you know that great service isn’t the only reason why clients choose where to get their hair done. It’s the environment and ambiance of the salon from the moment they walk through the doors. How do you create that memorable experience?

In partnership with Michele Pelafas

Modern Luxury: Does Your Salon Space Have it?

by Staff

When was the last time you entered a business and felt a sense of bliss and peace the moment you walked in the door? Michele Pelafas, a leading interior designer in the spa and salon industry for more than 20 years, says the modern definition of luxury encompasses much more than furniture and finishes.