Revamp your marketing and PR techniques without blowing your budget. Debbi K. Kickham, co-author of Off the Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget, suggests using imagination and creativity, instead of money, to boost business and profits.
Among her top tips:
Give a scholarship. By helping a local student you'll foster goodwill and make a name for your business in the community.
Visit a "dollar store." Send inexpensive business-related goodies to new and potential clients. Using designer bags with your logo will ensure company recognition.
Write letters. Submit a letter to the editor of your local newspaper addressing issues related to your industry. Include your name, title and salon name and you're on your way to free publicity.
Donate your energies. Offer to do hair and make-up for local news anchors and TV personalities in exchange for credit on each broadcast.
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