Ever heard that 80 percent of your business comes from 20 percent of your clients? It’s those loyal, repeat customers that keep your salon strong. Now, a great way to stay on their radar is through direct e-mail marketing with Loyal Rewards. The program inspires consumer action by presenting past and current clients with special deals, offers and discounts. These certificates are not spam e-mail, as your clients have given you permission to contact them via e-mail. For details, visit www.loyalrewards.com.

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