Alfaparf Milano, a leading Italian brand in professional haircare, is combining its expertise with legendary hairstylist Rossano Ferretti to bring his haircare and styling line, Rossano Ferretti Parma, to top salons throughout the United States.
“We’re thrilled to be partnering with Rossano Ferretti to expand the visibility of his amazing line of products,” said Betsy Hamlett, SVP of Alfaparf Milano for the US, and Canada. “This partnership merges the strengths and expertise of two powerful Italian haircare brands to expand accessibility in the US market,” continued Hamlett.
A Hair Master
Known for revolutionizing the hair industry with his 'cutting method' and internationally recognized as the "Hair Master,"Ferretti built his brand on the concept of personalized beauty, a philosophy of enhancing the unique individuality of each person. With luxury salons around the world including Milan, New York, Paris, Rome, Dubai, Shanghai, and his native Parma, Rossano Ferretti Parma is renowned for 100% Italian made, multi award-winning products, created with the best natural ingredients and the most innovative technology.
“We are passionate about personalized paths to beauty and reject stringent standards of what beauty should be,” says Ferretti. “I believe in empowering people to create their own definitions of beauty. My partnership with Alfaparf Milano ensures this customized approach will be within reach of everyone.”
Top Alfaparf Milano salons and salon owners in the US recently had the opportunity to test first-hand the uniqueness of Rossano Ferretti Parma products at the Rossano Ferretti Hairspa in the Four Seasons Los Cabos. In early April, the newly launched flagship Rossano Ferretti Hairspa at the Park Hyatt, New York hosted another event for industry leaders to meet Rossano and try the products themselves.
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Originally posted on Modern Salon