Eurisko Design and Maletti USA recently announced that they have formed a strategic alliance for a long-term partnership that is expected to accelerate growth for both companies in the fast-growing, national salon furniture category.
This new collaboration leverages the respective strengths of Eurisko Design and Maletti USA to create compelling value for salons around North America. This innovative approach enables both companies to stay at the forefront of salon design and manufacturing within the luxury salon market, and for the first time creates a company that delivers both high end contemporary furniture with beautiful functional styling chairs and bowls within one company.
Eurisko CEO Leon Alexander & Maletti USA COO Luca Fonte have created a range of salon systems to support the salon industry including USA manufacturing, financing, salon design and interior photography, aimed at creating salon businesses to be both profit-centric and consumer centric.
“I have been an admirer of Maletti for many years. The quality of their products, design and image complement Eurisko furniture. Luca and I have been collaborating and working on projects for a while, including the Grand-Prize winner of last year's SALONS OF THEY YEAR design competition, and we will continue to support salons to help them achieve their vision,” says Alexander.
“On behalf of Maletti USA, it is an honor to partner with Eurisko Design and marry beauty and function in our industry. Eurisko’s concepts and visions meet Maletti's drivers. This alliance will elevate design in the beauty industry to the highest level,” adds Fonte.
The industry is on the precipice of a historic reinvention and Eurisko/Maletti USA are now positioned to lead with new creative thinking and an alliance that enables them to design without preconceptions. Enlightened design completely rewrites the definition of form and function and becomes art expressed in the form of an extraordinary environment and contributes to maximize the potential of the salon business. The result, says the duo, can be startling, beautiful and sustainable.
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