Building on the success of last year’s Kao Salon Virtual Experience Event, Kao Salon Division will hold the event virtually again this year. Stylists all over the world are invited to attend this year's Kao Salon Virtual Experience, set for October. 3-4, 2021. To register for free, visit: kaosalondivision.com/virtualexperience

48 Hours of Inspiration

The multi-channel streaming event will be an unforgettable celebration of Creativity, Culture and Community – #creativityneverstops. All stylists—Kao customers and non-Kao customers—have the chance to experience 48 hours of creativity and inspiration, with more than 25 artists sharing the best in technical and artistic education in color, cutting and styling.


One highlight will be the Global Creative Award Show with the live announcement of the final winners on October 3. The event will be broadcast on two channels to show inspiring, artistic, academy technical sessions, creative collections, and salon business tips:

  • Channel 1: Creativity. Channel 1 will showcase inspiration and artistry from around the world, including the exclusive premiere of the Global Creative Awards featuring a new collection by Angelo Seminara. The inspiring Artist Sessions will give guests the opportunity to experience craftsmanship from the Visionaries Artistic Team from Poland, X-Presion from Spain, GEOGANIC from Belgium, We-R from Netherlands, M&P from France, and Oribe from USA. A special anniversary session by Mario Krankl and various business and sustainability panels will be part of the program. The Global Creative Award Show will be broadcast live from the virtual studio.
  • Channel 2: Inspiration. More than 25 artists will demonstrate color, cutting, and styling. The Academy sessions will showcase academies around the world with a team performance from each location—Kao Academy Milan, Kao Academy Germany, Kao Academy New York and Kao Academy Hong Kong.

For reprint and licensing requests for this article, Click here.

Read more about