Everyone deserves to feel good—inside and out. And after a year of hardships, we’re all ready to experience that feeling again. The beauty and wellness industry, one of the hardest hit by COVID shutdowns and restrictions, is also the home of the providers that consumers carefully let into their personal space and help them on our wellbeing journey.

Zenoti, one of the leading cloud platforms for salons, spas, medspas and fitness studios recently launched a video, digital and social campaign that encourages everyone to look towards a brighter future.

After more than a year of lockdowns and economic uncertainty, salons and spas are now up and running, and the ‘GO’ campaign symbolizes the upbeat and positive mood of the industry to put COVID behind them and go now just for recovery, but growth and greatness.

“This is not just an advertising message,” says Sudheer Koneru, founder and CEO of Zenoti. “It is a reaffirmation of our commitment to our customers. It is a tribute to the providers who touch people’s lives every single day. And, it is a rally call to our team to constantly innovate to ensure that Zenoti is the best solution there is.”

From front-desk operations to marketing, employee management, product inventory, administration and analytics, Zenoti is giving time back to business owners and providers so that they can do what they do best—make people feel great. 

The campaign was created by the Boston-based advertising agency “The Fantastical,” and the film was directed by Sasha Levinson.

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