WellBiz Brands, Inc., a franchise portofolio company operating three distinct beauty, wellness and fitness brands--Amazing Lash Studio, Elements Massage and Fitness Together, recently announced it has acquired the frandhisor rights for Drybar shops through an affilate entity.  As part of the transaction, WellBiz Brands will add its fourth concept to its franchise  portfolio and become the franchisor for 141 Drybar shops. Drybar Holdings LLC will continue to operate 87 Drybar shops as Drybar’s largest franchisee. 

Founded in 2010 by Alli Webb, Drybar shops is an industry disruptor specializing in blowouts. Drybar’s philosophy is simple – No Cuts. No Color. Just Blowouts. Despite focusing on blowouts, Drybar knows it’s not just blowouts it’s selling, but the happiness and confidence that comes from the experience of  visiting one of Drybar’s distinctive yellow-branded salons where the client can always count on the best music playlist, their favorite movies playing on the TV and being greeted with a glass of champagne.  Drybar was named one of the top “100 Brilliant Ideas of 2010” by Entrepreneur Magazine and New York Magazine’s Boom Brands of 2013.

With WellBiz Brands, DryBar Plans for Franchise Growth
With WellBiz Brands, DryBar Plans for Franchise Growth

“I’m thrilled to welcome Drybar shops into the WellBiz Brands’ franchise platform. At WellBiz Brands, we  are focused on building best in class services that women love, and Drybar fits that mission perfectly,”  said WellBiz Brands Chief Executive Officer, Jeremy Morgan. “Drybar is truly a category creator, with  remarkable customer loyalty. I’m excited to support the brand’s trajectory by leveraging our expertise in  franchising and personal care services. With the momentum already behind this brand, I have no doubt  that we’ll be able to scale quickly and connect with more franchise partners.”

“Drybar has a passionate and loyal customer base and franchise system. Joining the WellBiz platform is a  huge testament to the strength of Drybar shops. The synergy and scale of Wellbiz will help take Drybar to the next phase of growth,” stated Drybar Holdings LLC Chief Executive Officer, Liz Williams

"I started Drybar because I wanted to create a beautiful place where woman could get a great blowout  at an affordable price. At Drybar, it’s all about the experience and the way we make people feel. We  aren’t just selling blowouts, it’s the happiness and confidence that come from amazing hair. I am  excited to have a new partner, WellBiz, that understands and is committed to that vision,” said Alli  Webb, Founder of Drybar.

With WellBiz Brands, DryBar Plans for Franchise Growth
With WellBiz Brands, DryBar Plans for Franchise Growth

Wellbiz Brands, Inc. is the nation’s premiere franchisor of beauty, wellness, and fitness brands. With  more than 750 locations, WellBiz Brands is uniquely qualified to serve the growing needs of the affluent  female consumer through recurring revenue, experience-based brands. WellBiz builds the capabilities of  emerging consumer brands and enables them to accelerate scalable and predictable growth. The  company’s multi-brand platform provides access to a robust platform of shared services, infrastructure  and support. For the last three years the company has claimed three spots on the Inc. 5000 list.

Piper Sandler & Co served as financial advisor to Drybar Holdings, with Latham Watkins and Cheng  Cohen serving as legal counsel in connection with this transaction. Polsinelli represented WellBiz Brands  as legal counsel.

WellBiz Brands has assumed the license to use the Drybar trademark from Helen of Troy Limited. Drybar  remains a registered trademark of Helen of Troy Limited. 

To learn more about Drybar franchise opportunities, please visit www.drybarshops.com and for more  information regarding franchise opportunities at WellBiz Brands please visit www.wellbizbrands.com.

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