Kristi Valenzuela is the founder of Crystal Focus Salon Coaching; a salon coaching company specializing in teaching “people skills for profitability." Their latest product launched, The Front Desk Doctor Training System, promises to turn receptionists into extremely effective sales professionals by teaching real-life sales systems specifically designed for the salon industry.
"Have you met the new front desk girl?" says Stylist #1. "Seriously? Another new person at the front desk? This just means more mistakes in my book," responds Sylist #2. Then Stylist #3 adds, "I don't understand what's so hard about working the front desk!"
Have you ever hired a front desk team member and sometime within the first week, she goes to lunch and never comes back? You can laugh, but it happens...more than you think! Since we've heard the song of frustration more than a dozen times from salon owners, we decided we needed to take a closer look at why seemingly 'good people' turn up on the Missing Persons Report midway through their first week of joining the team.
We've all heard the saying, "Don't sweat the small stuff." Sometimes, I think we sweat the small stuff because we don't know there is a bigger problem lurking right over our heads! Every day salon owners are frustrated with the cash drawer being off at day end by $5 to $20. I realize this feels like lost money and can be disappointing, but did you know that you could be missing thousands of dollars every month by not having a properly scripted front desk sales team?
If the front desk is the first impression, the last impression, and often the LASTING impression of the salon, salon owners need to get focused, get organized and get prepared for the recruiting and interview process.