“We were inspired by Apple stores and the new philosophy of the ‘frictionless experience.’ We don’t have a front desk, we book appointments and ring up service on handheld devices right at the station or in the comfort of our reception room.”
“With the additional square footage to our front room and retail area, we added a new make-up counter that allows us to perform applications on four guests at one time. Since it’s right in the middle of reception, it invites guests to sample and play with make-up.”
“In a formerly unused area of the salon, we created the Kerastate Ritual Center/Treatment Room where guests can experience deep conditioning treatments, with a head and scalp massage while sitting in a chair that delivers a complete pressure therapy massage.”
“The main feature of the salon is the Lather Lounge which was designed to be it’s own space within a space. It has its own ambient lighting, scented candles, spa-like-music that plays independently from the styling space, and its own temperature control. Truly an experience every visit.”
“We wanted an interior that would promote a highenergy, interactive, creative community. By centering stations at two tables, we literally all ‘come to the table’ together during a service. Rather than sit in a row, guests are in small communities, interacting with our artists and each other.”
“Ambient LED lighting is incorporated in custom designed glass countertops at each station and throughout the entire salon to give a soft, elegant and relaxing glow. The floor looks like a layer of frozen ice over rippling water, perfectly complementing the sleek personality of the salon.”
This week, the entire SALON TODAY editorial staff breathed a sigh of relief and felt the glow of satisfaction as we shipped the 13th Annual SALON TODAY 200 issue to the printer. Expanding the competition beyond growth to focus on a variety of business practices added multiple new dimensions to what was already a strong competition. I trust the additional statistics and owner ideas will fuel salon plans around the country throughout 2010.